Touchup Maestros — a portfolio for thirty-five years of work.
A 35-year-old finish-restoration firm that touches up wood, stone, marble, and granite for hotels, resorts, and commercial properties across the country. Founder Robert Rauton trained in Paris and opened the Atlanta shop in 1995. The site needed to read like the specialty B2B firm it is — quiet, exact, with the actual property names on the work.
The brief
Touchup Maestros sells to hotel and property managers — buyers who already know the trade and want proof of work, not a stock-photo splash. The previous site read like a small local shop and buried the things those buyers actually look for: service categories, maintenance-plan tiers, and the named properties they’ve served. The brand was thirty-five years old; the site read like ten.
The approach
- Custom WordPress theme that telegraphs the firm’s scale immediately — Mohawk Finishing Products partnership, 30+ years, 500+ properties served, nationwide service
- Custom Our Work post type (touchup_work) with named-property entries — Embassy Suites Atlanta Buckhead, Phipps Plaza, Saks 5th Ave, Lenbrook — each with a before/after writeup
- Maintenance Plans page with four contract tiers (1-, 2-, 3-, and 5-year), pitched at property-manager budget cycles
- Industries-served grid (Hotels, Resorts, Condominiums, Office Buildings, Museums, Conference Centers, Country Clubs, Restaurants, Government Contractors) so a buyer sees themselves in seconds
- Block editor configured so the team can add a new completed job — photos, property name, scope, finish — in under five minutes
“Every surface tells a story, and our job is to help that story continue.”
— Robert Rauton, Founder & Master Craftsman
The outcome
The site now does what it’s supposed to: hands a property manager a clear set of services, a portfolio of named-property work, a maintenance-plan page they can take to a budget meeting, and a phone number. The team can publish a new completed job from the block editor in minutes — the portfolio grows on its own.